Brand Picture
Dairy Queen, often abbreviated DQ, is a chain of soft serve ice cream and fast-food restaurants owned by International Dairy Queen, Inc., a subsidiary of Berkshire Hathaway.
The first DQ restaurant was located in Joliet, Illinois. It was operated by Sherb Noble and opened for business on June 22, 1940.[6] It served a variety of frozen products, such as soft serve ice cream.
CLIENT: DAIRY QUEEN      DATE: JULY, 2017       SERVICES: BRAND PICTUTRE DESIGN
FONT & COLORS
BRAND PICTURE
Option 1
Use watercolor ink to reflect DQ’s attitude about young & energy, we chose the brand tones of three colors red, orange & blue. The red spoon right in the middle is one of the symbol of DQ. Inside the color drops is the outline of landmark buildings in Shanghai.
BRAND PICTURE
Option 2
American cartoon style as the main design key, with the cartoon of featured products as the main elements interspersed in the picture, surrounded by some lively and funny small elements and the cartoon dialog box.
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